Jamie Ferreira Views
Digitas Boston, home to happy interns and such, is adding to staff this week, specifically in its creative, brand marketing and social units. First off, the Publicis/VivaKi shop has brought on Jamie Ferreira to serve as GCD and help lead creative across all business for GM (which Digitas still considered a top-tier client as of a year ago). Ferreira arrives from Mullen, where he was head of digital creative for three years and worked on accounts including JetBlue ( “You Above All, ” for example), Zappos, Timberland and the Boston Bruins. Prior to that, Ferreira spent three years at Arnold, where he was a CD on VW, ESPN, Goodyear, Radio Shack and Progressive.