Cartier Must De 21 Views

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In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, the creator of the concept of Les Must de Cartier (a staff member is said to have said Cartier, It's a must! [1] meaning something one simply must have) in collaboration with Alain Dominique Perrin, General Director, began introducing new products representative of the status and quality of the Cartier of the past. In 1974 and 1976 respectively, Cartier London and Cartier New York were bought back. In 1979 the Cartier interests were combined together, creating Cartier Monde uniting and controlling Cartier Paris, London and New York.

Cartier merged together in 1981 with Les Must de Cartier , and Alain Dominique Perrin was appointed Chairman of Cartier SAA and Cartier International. The very next year, Micheline Kanoui assumed responsibility for jewellery design and launched her first collection Nouvelle Joaillerie . In 1984, Alain Dominique Perrin founded the Fondation Cartier pour l'art Contemporain (the Cartier Foundation of Contemporary Art) as proof of his determination to bring Cartier without delay into the twenty- first century, by forming an association with living artists.

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