Cartier Santos De Cartier Views
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the Bestiary (best illustrated by the Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Bhupinder Singh the Maharaja of Patiala and in 1904 the first practical wristwatch, the Santos. Cartier SA is headquartered in Paris.
The company has a long and distinguished history of serving royalty, as well as stars and celebrities. One Prince of Wales hailed Cartier as Joaillier des Rois, Roi des Joailliers (Jeweller to Kings, King of Jewellers ). Cartier received an order for 27 tiaras for the coronation of the future King. King Edward VII was crowned in 1902 and in 1904 he honoured the Company with the Royal warrant of supplier to the Royal Court of England. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt and finally Albania, and also from the House of Orleans and the Principality of Monaco.
Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master.[1] In 1874, his son Alfred Cartier took over the administration of the company, but it was Alfred's sons Louis, Pierre and Jacques, who were responsible for establishing the worldwide brand name of Cartier.
In 1904, the Brazilian pioneer aviator, Alberto Santos-Dumont complained of the unreliability and impracticality of using pocket watches while flying to his friend Louis Cartier. Cartier designed a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier's many clients. Thus, out of this timeless design, the Santos was born. This was the first men's wristwatch (Patek Phillipe made the first wristwatch, but for a woman and as a one-off).
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