Dunkin Donuts Coffee Mug Views

General Goods

Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg.[1] It is now headquartered in Canton, Massachusetts. Despite originally focusing on donuts and other baked goods, over half of Dunkin' Donuts business today is in coffee, making it more of a competitor to Starbucks as opposed to traditional competitors Krispy Kreme and Tim Hortons.[3]

The company has more than 9,700 restaurants in 31 countries worldwide, which includes more than 6,700 Dunkin’ Donuts locations throughout the United States.[4] This figure compares with the 15,011 stores of coffee chain Starbucks, whose baked goods are usually prepared out of shop. Nearly all of Dunkin' Donuts restaurant are franchisee owned and operated.[5] Only 75 franchisees exist west of the Mississippi River, mostly in Arizona, Nevada and Texas.[6] Within their Northeast home base, however, Dunkin' Donuts is particularly dominant and can be found in many gas stations, supermarkets, mall and airport food courts, and Wal-Mart stores across the region.

In 2009 and 2010, there was a campaign for people to Create Dunkin's Next Donut . In 2009, Jeff Hager of Hoover, Alabama was selected for his glazed sour cream cake donut, topped with chopped Heath Bar, titled Toffee For Your Coffee . The 2010 winner was Rachel Davis of Sharon, Massachusetts, selected for “Monkey See Monkey Donut,” a bananas foster-filled donut with chocolate icing, topped with Reese’s Peanut Butter shavings. Both won a check for $12,000 and their donuts were available in Dunkin’ Donuts locations for a limited time.[32]

One early logo that Dunkin' Donuts registered with the USPTO was for a drawing and word logo depicting what can be described as a doughnut man , a figure with a doughnut for a head holding a coffee cup and wear an apron with the company name emblazoned on it. According to the Trademark Office TESS data base, the logo was first applied for on June 23, 1958 and was registered on May 23, 1961 and put into use on July 1, 1954.[35]