Must De Cartier Pen Views

General Goods

In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, the creator of the concept of Les Must de Cartier (a staff member is said to have said Cartier, It's a must! [1] meaning something one simply must have) in collaboration with Alain Dominique Perrin, General Director, began introducing new products representative of the status and quality of the Cartier of the past. In 1974 and 1976 respectively, Cartier London and Cartier New York were bought back. In 1979 the Cartier interests were combined together, creating Cartier Monde uniting and controlling Cartier Paris, London and New York.

Cartier merged together in 1981 with Les Must de Cartier , and Alain Dominique Perrin was appointed Chairman of Cartier SAA and Cartier International. The very next year, Micheline Kanoui assumed responsibility for jewellery design and launched her first collection Nouvelle Joaillerie . In 1984, Alain Dominique Perrin founded the Fondation Cartier pour l'art Contemporain (the Cartier Foundation of Contemporary Art) as proof of his determination to bring Cartier without delay into the twenty- first century, by forming an association with living artists.

In 1994, the Cartier Foundation moved to the Rive Gauche and opened their new headquarters, an architectural work of art designed for them by the architect, Jean Nouvel. Following the accidental death of Robert Hocq in December of that year; his sister, Brigitte Hocq, was appointed chairman of the company. Joseph Kanoui was appointed vice president of Cartier Monde. The next year, a major exhibition of the Cartier Antique Collection was held in Asia. In the following year, the Lausanne Hermitage Foundation in Switzerland hosted the exhibition Splendours of the Jewellery , presenting a hundred and fifty years of artistic creation by Maison Cartier.

Cartier pens have a vast wealth of experience in writing instruments. The very first mention of a penholder in the Cartier archives dates from 1868. At the dawn of the 21st century, Cartier continues to apply its creativity and skill in this field. Its mastery of aesthetic form and technical craftsmanship ensures that each new creation offers incredible reliability and quality. The sheer diversity of style, substance and form lend contemporary appeal to each collection.